Recently, I got fascinated with the advertisement on the MRT. It's from the Carls Junior and they are advertising their new burger "Original Thickburger", 100% Angus Beef. It is more than just a piece of meat, cause it's really thick and juicy.

Let's see the super thick burger here!

Anyway, I'm not here to promote their burger, but to show that sometimes Singaporean really can't take a joke, or they're thinking way too much. Just recently, an article appearing on the "MyPaper" dated Thursday March 12th 2009, some Singaporean feels that the advertisment on the subway is too "sex-related" and that it will lead to lots of other meanings, which in turn make her feel insulted.

Well, honestly, all Carls Jr marketing people do is to advertise their burger in a more unusual way to attract customers. They did not break the rules and regulations stated under the "Singapore Advertisments Rules" and it's being approved of before these posters are on pasted on the subway. AND, I think it's the lady herself that think too much of the words. Pictures of the burger is around the train, so it's obviously promoting the burger and NOT talking about some other "stuff" that insulted her! I think we're all living in a modern city, sometimes, it's good to have an open mind. Yes, we can't stop you from thinking about other "stuff" but the next time you wish to complain about some posters (that make you feel insulted), think first what does it hurts to do things in a more unusual way that helps to promote and market their products.

I enjoyed seeing these advertisments on the subway and I think their marketing is successful because lots of people still go for their burgers!

PS: I just love Carls Jr slogan! Keep up the good work guys! ^_^!!!